Which AI visibility platform should you use in 2026?
There is no single best AI visibility platform, and any list that names one is selling something. The category splits three ways. There are dedicated trackers that run your prompts live against the engines, discovery tools that model visibility from a large pre-built prompt index, and AI modules bolted onto SEO suites you may already pay for. The right pick follows from three questions. Which engines your buyers actually use, whether you need one market or many, and whether you are tracking one brand or a portfolio. Below are twelve platforms, what each is built for, and the published pricing where a vendor publishes any. We build one of them, and it is listed with the same detail as the rest.
13 min readBy Top4 Technology
What actually separates these tools?
Nearly every platform in this category will tell you it tracks brand visibility across AI assistants, and nearly every one does. The differences that decide whether a tool works for you are narrower and duller than the marketing suggests, and there are four of them.
Engine coverage is the first, and Google AI Overview is the line that matters. It appears inside ordinary Google results rather than inside a chat app, so it reaches people who have never opened an assistant, and it has no public API, which means it has to be captured from a real search rather than requested. Plenty of tools cover ChatGPT and Perplexity comfortably and stop short of it.
The second is how location is handled. An answer in Sydney is not the answer in Melbourne, and a national average of eight cities hides both the two you win and the six you do not. Ask whether location is a real geographic parameter or the prompt reworded to say "in Sydney", because those are different measurements wearing the same label.
The third is metering. Two products with the same headline price can differ by a factor of five once you add a second brand, a second market or a fourth colleague, because some meter per domain, per location or per seat and some do not.
The fourth is what happens after the number. A visibility score with no cited sources behind it tells you that you are losing without telling you to whom or why, and the sources are what turn a dashboard into a plan.
How was this list put together?
Every platform below was checked against its own website on the date at the top of this page. Prices are quoted only where the vendor publishes them. Where a vendor does not, the entry says so and links to their pricing page rather than repeating a figure from someone else's review, which is how stale numbers spread through this genre.
The list is not ranked. Ordering twelve products by quality would be a claim about each of them that we cannot support with evidence, so each entry states who it suits instead and you can rank them against your own situation.
We build Scout LLM, which is on the list. That is a conflict of interest and the honest response to it is disclosure plus the same treatment for everyone, which means what it is, who it suits, what it costs, and what it does not do.
The platforms, one by one
In no order of merit. Every detail below was read from the vendor's own site on 3 September 2026, and each entry links to their pricing page so you can check the current figure rather than trust this one.
1.Scout LLM
Best for agencies, and any business tracking several cities
Our own platform. Tracks a pool of five engines with any four on a paid plan, localises down to a named city rather than a country, auto-discovers competitors from the answers, and reports the cited sources behind them. Unlimited seats on every plan, white-label reporting and a read-only API over MCP and REST on Agency. It does not sell SOC 2, SSO or an enterprise support SLA.
- Engines
- ChatGPT, Perplexity, Gemini, Google AI Overview, Google AI Mode, plus Claude as a paid add-on
- Pricing
- Free plan, then A$149 a monthCheckScout LLM pricing
2.Profound
Best for enterprise programmes with a procurement process
One of the most established names in the category, sold up-market. The published self-serve tiers are narrow on engine coverage and widen on the custom enterprise tier, which is also where SOC 2, SSO and SAML, and a 24-hour support SLA sit.
- Engines
- ChatGPT on Starter, three answer engines on Growth, up to nine on Enterprise
- Pricing
- US$99 a month (Starter) and US$399 a month (Growth), billed yearly. Enterprise on requestCheckProfound pricing
3.Ahrefs Brand Radar
Best for teams already paying for Ahrefs who want instant breadth
Not a live tracker but a discovery tool, and the distinction is the point. Visibility is modelled from an index of more than 405 million search-backed prompts, so any brand or category can be looked up immediately with history behind it and nothing to configure. Custom prompt tracking sits alongside it.
- Engines
- ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude
- Pricing
- Part of an Ahrefs subscription, so see their pricing pageCheckAhrefs Brand Radar pricing
4.Semrush AI Visibility Toolkit
Best for teams whose SEO already lives in Semrush
AI visibility as a toolkit inside a full SEO platform, with daily prompt tracking, brand perception and sentiment, prompt discovery and a technical audit for AI crawler access. The metering is the thing to model, because extra prompts and extra locations are separate line items.
- Engines
- ChatGPT Search, Google AI Mode and Gemini
- Pricing
- US$99 a month, plus US$60 a month per extra 50 prompts and US$99 per additional domain or locationCheckSemrush AI Visibility Toolkit pricing
5.Searchable
Best for teams who want tracking, content production and site audits in one tool
A London company pairing visibility tracking with the work that follows it, which means generated articles, technical site audits and an agent that turns the data into recommendations. Prompts are metered per model rather than in total, seats and countries are unlimited on every published tier, and MCP access starts on the entry plan. Worth knowing before you buy. The engine table and the FAQ on their own pricing page describe different base coverage, so confirm which engines your plan actually includes.
- Engines
- Selected during onboarding from ChatGPT, Google AI Overviews, Perplexity, Copilot, DeepSeek, Google AI Mode, Gemini, Grok and Claude, though the same page describes Copilot, Claude, Grok and DeepSeek as add-ons
- Pricing
- $125 a month (Pro), $400 (Scale), $999 (Enterprise), then a custom tier. The page marks the currency with a bare dollar signCheckSearchable pricing
6.LLM Scout
Best for small teams wanting the cheapest published entry into AI visibility
The lowest published entry price in this round-up, aimed at teams taking a first look rather than running a programme. Reporting is weekly rather than daily on both published plans, the entry tier covers ChatGPT alone, and both published tiers cover a single brand. Note the name. This is LLM Scout at llmscout.co, a different company from Scout LLM at scoutllm.ai, which is us.
- Engines
- ChatGPT only on Standard. The Advanced plan names ChatGPT, Perplexity and Claude. Other copy on the page also mentions Gemini and AI Overviews, so confirm what your plan covers
- Pricing
- US$39.99 a month (Standard), US$99.99 (Advanced), then an Agency tier sold through a conversation. Seven-day free trialCheckLLM Scout pricing
7.Peec AI
Best for European marketing teams and agencies
Describes itself as helping marketing teams analyse brand performance across ChatGPT, Perplexity and Gemini, with competitor benchmarking alongside visibility. Plans are structured by projects and countries per project rather than by prompt count alone.
- Engines
- ChatGPT, Perplexity and Gemini per their own description, though the plan table names a wider set
- Pricing
- Not published on their pricing page at the time of checkingCheckPeec AI pricing
8.Scrunch AI
Best for brands wanting very high prompt volume and persona modelling
Prompt volumes well above the category norm, plus industry prompts you do not have to write, buyer personas and page audits. The shape suits a single large brand doing deep coverage rather than an agency spreading across many small ones.
- Engines
- ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta
- Pricing
- US$250 a month billed annually, or US$300 month-to-month (Starter). US$417 or US$500 (Growth)CheckScrunch AI pricing
9.Otterly.AI
Best for small teams and consultants who want Google AI Overview at the lowest published price
The cheapest published entry in this round-up, and the tracking is not cut down to match it. Every tier covers four engines including Google AI Overviews, refreshes daily, and allows unlimited team members, with Claude, Gemini and Google AI Mode sold as add-ons. What you buy as you move up the tiers is prompt volume, and API and MCP access begin on the second one.
- Engines
- ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every tier, with Claude, Gemini and Google AI Mode as paid add-ons
- Pricing
- US$29 a month (Lite, 15 prompts), US$189 (Standard, 100 prompts), US$489 (Premium, 400 prompts), then Enterprise from US$1,000. Annual billing takes 15 per cent offCheckOtterly.AI pricing
10.Athena HQ
Best for startups wanting the widest published model list, and a free tier to start on
A dedicated tracker with a free tier and an unusually wide published model list on its paid plan. Metering is by credit rather than by prompt, where one credit buys one AI response, so model your volume in responses rather than in questions. API access and extra credits are add-ons billed on top of the plan rather than included in it, which their own page states twice.
- Engines
- ChatGPT, Perplexity, AI Overviews, Gemini and Copilot on the free tier. The Starter plan adds Google AI Mode, Claude, Grok, DeepSeek and Meta AI, for ten models in total
- Pricing
- A free tier carrying 300 credits, then US$295 a month billed annually or US$300 month to month (Starter, 3,600 credits), then Enterprise on requestCheckAthena HQ pricing
11.Evertune
Best for brand teams measuring model-level brand association
Approaches the problem from brand measurement rather than SEO, looking at how models associate a brand with attributes and categories across many generations rather than tracking a fixed prompt list day to day. A different instrument, and worth understanding as one.
- Engines
- See their site
- Pricing
- Not published, and sold through a sales conversationCheckEvertune pricing
12.Writesonic
Best for content teams wanting tracking beside production
Best known as an AI writing platform that has added AI search visibility tracking, so the appeal is having measurement in the same place as the content work rather than depth of measurement. Sensible if the team is already there, less so as a standalone purchase.
- Engines
- See their pricing page for current coverage by plan
- Pricing
- Published on their pricing page, and plans change often, so check before comparingCheckWritesonic pricing
Sources
- 1Profound pricing, Profound
- 2Brand Radar methodology, Ahrefs
- 3AI Visibility Toolkit pricing, Semrush
- 4Scrunch pricing, Scrunch AI
- 5Peec AI pricing, Peec AI
