See if ChatGPT recommends your business
A ChatGPT visibility checker for the questions your buyers actually ask. Enter your domain and see whether ChatGPT names you, which competitors it names instead, and the sources the answer was built from.
Check your domain
About forty seconds, no credit card. We ask ChatGPT, Perplexity, Gemini and Google AI Overview the same buying questions and show you who each one named.
Tracked across every engine your buyers ask
What a ChatGPT visibility check tells you
ChatGPT answers a buying question with a short list of companies. Being absent from that list is invisible in your analytics, because the buyer who reads it never arrives. A check reads the answers directly and reports four things.
Whether ChatGPT names you at all
Your brand is either in the answer or it is not. The check runs your buying questions and records which of the two happened, per question.
Which competitors it names instead
The companies ChatGPT recommends in your place, pulled from the answers themselves rather than from a list you maintain by hand.
Where you sit when you are named
Being mentioned last, after three rivals, is not the same as being recommended first. Position inside the answer is recorded separately from the mention.
The sources the answer used
The pages ChatGPT cited to build its answer, which is where the work goes if you want to be in the next one.
How ChatGPT decides who to name
OpenAI does not publish the process, so anyone selling you a formula is guessing. What is observable, across a large number of answers, is that three inputs do the work.
What it retrieves
ChatGPT can search the live web mid-answer and cite what it finds. A page that is retrievable and answers the question cleanly can be quoted within days of publishing.
What it already learned
The model also answers from training data, which is why a brand with years of coverage can be named without any page being fetched, and why a new brand has to earn the mention elsewhere first.
Who else vouches for you
Round-ups, review platforms and trade press are cited far more often than a company's own marketing site. Being named on the pages ChatGPT already trusts is usually faster than displacing them.
ChatGPT is one answer, not the whole market
The same question puts a different shortlist in a Google AI Overview than in ChatGPT, and a different one again in Perplexity. Tracking one engine tells you about one engine, so Scout tracks five and reports them separately.
Frequently asked questions
- Can I check whether ChatGPT mentions my business?
- Yes. Enter your domain above and Scout runs buying questions for your category through ChatGPT and three other engines, then reports whether your brand was named, who was named instead, and which sources the answers cited. The first check is free and takes about forty seconds.
- How does Scout track ChatGPT?
- Each tracked question is sent to ChatGPT through the OpenAI API and the answer is read for brand mentions, position, framing and cited sources. On a paid plan that runs every day, so you have a series rather than a single reading.
- Why does ChatGPT name a competitor and not me?
- Usually one of three reasons: nothing on your site answers that question in a quotable form, the third-party pages the engine trusts for your category do not list you, or a rival is simply better covered. The report separates those cases by showing which sources the answer used.
- Will the answer be the same every time I ask?
- No, and that is the point. Generative answers vary between runs, between accounts and between locations, which is why a single manual check in the app proves very little. Daily sampling of the same question is what turns variation into a trend you can act on.
- Does asking ChatGPT about my brand improve my visibility?
- No. Prompting the model about yourself does not teach it anything durable, and it does not change what other people are shown. Visibility changes when the sources an answer is built from change.
- Is ChatGPT tracking enough on its own?
- It is a good place to start and it is not the whole picture. The same question returns a different shortlist in Google AI Overview, Perplexity and Gemini, so Scout tracks five engines and reports each one separately rather than averaging them into a single number.
See whether ChatGPT names you or a rival.
One domain, four engines, about forty seconds. Then track it daily and watch the answer change.