How does Scout LLM compare with Profound?
Profound and Scout LLM measure the same thing and are sold to different buyers. Profound publishes a Starter plan at US$99 a month that tracks ChatGPT only, and a Growth plan at US$399 a month covering three answer engines, with wider engine coverage on a custom enterprise tier. Scout LLM tracks a pool of five engines on every paid plan from A$149 a month, charges nothing per seat, and localises down to a single city rather than a country. If you need SOC 2, SSO and a dedicated support contact, Profound sells that tier and we do not. If you run several brands or several cities and want the engine coverage without a sales process, that is the case for Scout LLM.
By Top4 TechnologyProfound details checked 3 September 2026
Which one should you choose?
Choose Scout LLM if
You run more than one brand or more than one city, you want five engines without an enterprise contract, and you do not want to pay per seat.
Choose Profound if
You need enterprise procurement items we do not sell, such as SOC 2, SSO and SAML, a contracted support SLA, and a named contact.
Side by side
| Scout LLM | Profound | |
|---|---|---|
| Entry price | Free plan, then A$149 a month. | US$99 a month (Starter), billed yearly. |
| Engines on the entry paid plan | Any four of five, which are ChatGPT, Perplexity, Gemini, Google AI Overview and Google AI Mode. | ChatGPT only on Starter. Three answer engines on Growth at US$399 a month. |
| Prompts on the entry paid plan | 40 prompts. | 50 prompts. |
| Seats | Unlimited on every paid plan, at no extra cost. | 1 seat on Starter, 3 on Growth. |
| Geographic precision | Global, country, or a named city, passed as a native location signal. | Not published on the pricing page. |
| Enterprise items | Not sold. No SOC 2, no SSO. | SOC 2, SSO and SAML, and a 24-hour support SLA on the Enterprise tier. |
Profound details were read from the sources at the foot of this page on 3 September 2026. Both products change, so check their pricing page before you decide on a number.
What do the two products actually measure?
The same core idea, which is worth saying plainly before any difference. Both run a set of prompts against AI assistants on a schedule, record whether your brand was named, and report that over time against the competitors named alongside you.
The differences are in coverage, granularity and how the product is sold. Profound publishes an entry plan that tracks a single engine and steps up to three, with the full engine set on a custom tier. Scout LLM puts a pool of five engines on every paid plan and lets you pick any four of them, on the view that which four matter depends on your market rather than your budget.
Where does the pricing actually differ?
Compare the entry plans on what they cover rather than the headline number. Profound Starter is US$99 a month for ChatGPT and 50 prompts with one seat. Scout LLM Starter is A$149 a month for 40 prompts across four of five engines with unlimited seats.
The seat line matters more than it looks. A four-person marketing team on a per-seat product pays four times for the same report, which is mostly an incentive to share a login. No Scout LLM plan charges per seat.
Both vendors change prices. The figures above were read off the published pricing pages on the date at the top of this page, and the link in the sources below goes to Profound's own page so you can check the current number rather than trust ours.
Which one should you actually choose?
If your buying process involves a security questionnaire, you want SOC 2 and SSO in writing, and you need a named support contact with an SLA, Profound sells that and Scout LLM does not. That is a real reason to choose them and we would rather say so than have you find out in week three.
If you are an agency running client brands, or a business that trades in several cities and needs to see each one separately rather than as a national average, Scout LLM is built around that, with unlimited brands on Agency, city-level tracking on every paid plan, white-label reporting, and a read-only API over both MCP and REST.
Frequently asked questions
Is Scout LLM cheaper than Profound?
It depends on the plan and the team. Profound Starter is US$99 a month for one engine, one seat and 50 prompts. Scout LLM Starter is A$149 a month for four of five engines, unlimited seats and 40 prompts. Once a second person needs access, or a second engine matters, the comparison moves. Check both pricing pages for current numbers before deciding on price alone.
Does Profound track Google AI Overview?
Profound's pricing page describes engine coverage by count rather than by name on the self-serve tiers, with up to nine answer engines on Enterprise. Their own site is the right place to confirm which engines a given plan covers today.
Can I try either without talking to sales?
Both sell self-serve. Scout LLM also runs an anonymous visibility check with no account at all, and a free workspace tracking one brand on three prompts, so you can see real output for your own domain before any card is entered.
Sources
- 1Profound pricing, Profound
- 2Scout LLM pricing, Top4 Technology
